Google makes huge investment in clean energy
on Jan. 3, 2013. Image: Marcio Jose Sanchez/Associated Press 2014-02-16 17:25:40 +0100 Google acquired SlickLogin , an early-stage Israeli startup that had been developing alternative web-login options, the company announced Sunday. Terms of the deal were not immediately disclosed. Started by three graduates from the Israel Defense Forces, SlickLogin was working on a way to let users log in to particular websites on their computer by holding up their phones in front of it. The startup, which was less than 6 months old, had yet to release a commercial product or raise funding. See also: Google in 2014: The World Is (Almost) Its Oyster "We set out to improve security while still making it simple for people to log in," SlickLogin's founders wrote in a statement on its website. "Today we're announcing that the SlickLogin team is joining Google, a company that shares our core beliefs that logging in should be easy instead of frustrating, and authentication should be effective without getting in the way." A Google spokesperson confirmed the acquisition. The SlickLogin team will join Google's research-and-development center in Israel, where they will be part of an existing team working on security and authentication technology, according to a source familiar with the situation. Google has been actively involved in the Israeli tech space since 2005, making its biggest startup acquisition there last year with the purchase of Waze . The search giant currently has about 450 employees, mostly engineers, in Israel. Have something to add to this story?
Is wearing Google Glass to propose insane? Watch this and decide
The project uses 347,000 sun-facing mirrors to produce 392 megawatts of electricity. Ivanpah's clear energy will power electricity for more than 140,000 California homes. "Silicon Valley is leading the charge to be more efficient, to work on solutions to some of these problems. Google is ahead of the pack and we'll have to wait and see how it works out. They are certainly trying many different initiatives to figure out how best to manage their footprint in the environment, as well as how to manage the cost of all their energy," said Ben Schachter, senior Internet analyst at Macquarie Securities. And while Google isn't alone among Silicon Valley's top tech companies to embrace alternative energy usage, no other company is looking at solar and wind as integrated in fueling its internal operations and also making sizable external investments. "The fact is that all of these things, procuring power for ourselves, investing in power plants, renewable power plants, they all make business sense, they make sense for us as a company to do. We rely on power for our business," Needham added. Stephanie Wissink, Piper Jaffray senior research analyst, provides her best bad weather retail options. And while Google critics sometimes say they don't understand why the company would put so much money and resources into alternative energy, one analyst says it may be a smart way of looking at the future. "Overall, I think Google is clearly forward-thinking, certainly trying to get the message out that they are environmentally sensitive," Schachter said. "Google is also saying to shareholders that they are thinking about the cost and impact of how they are using those energies." Google's energy strategy is ambitious, but the company still has a long way to go before all of its operations are fueled by renewable energy sources. According to Needham ,about 34 percent of Google's operations are powered by renewable power.
This provides clients immediate access to industry-trusted, neutral data that's directly comparable to TV and other traditional media." "We're deeply committed to creating metrics that are as meaningful for brands as the click is in performance advertising," saidGoogle Vice President of Display Advertising Neal Mohan. Jed Meyer, research director at Annalect, the analytics arm of Omnicom, said it best when he told the Wall Street Journal that the deal makes Google accountable like traditional media. "If NBC sold you a commercial, you wouldn't just trust NBC that the ad reached a million people," he said. Will all those buzzwords make Google more money? According to CNBC, the "total brand advertising market, which includes digital, TV, and more traditional offline ads, is worth at least $300 billion a year." Google, which once competed with other Internet companies for ad dollars, is betting that the comScore deal can help it fight for ads that normally would have gone to television. "To really crack the nut and bring brand dollars to digital advertising, you have to crack the brand-measurement nut," said Mohan to CNBC. "This integration and partnership with comScore is our bet on real-time audience measurement." Still, while this deal moves Google close to offering advertisers the kind of data that they get from TV campaigns, it should be noted that a very small amount of companies control most TV ad dollars and those companies do not move quickly. "Most large brands -- and recall that there are fewer than 200 who account for more than 90% of network TV advertising -- want to optimize their video spending across video-based screens, and TV in its traditional form is not losing its dominance any year soon," Pivotal Research Group analyst Brian Weiser told Forbes. An equal playing field For Google, the deal removes a hurdle that it faced when fighting TV networks for ad dollars. Instead of being an Internet company with special Internet metrics, Google is matching TV at its own game. With the data from this deal, the TV companies can no longer argue to major brands that Google offers something different (they may still argue it, but Google has the ammo to fight back now).
Google-comScore Partnership Will Change the Ad Equation
Take the ramp onto the Lincoln tunnel. Parts of this road are closed Mon-Fri 4:007:00 pm. Entering New Jersey." So where did Weichbrodt, a communication design major, get such an idea for the project? Goldsmith's book "pretty much sums up the whole subject and it inspired me to research and experiment with text again," Weichbrodt said in an email reply to an inquiry from eWEEK. He had never planned to take on such an idea, he said. "I collected ideas in my notebook and suddenly this 'On the Road' idea came up," he wrote. "I was always curious about language and words and how we are surrounded by them. We are so used to hearing and reading words and phrases over and over again that we often miss the absurdity in certain situations, which can be delightful to experience." And that's where Kerouac's words came into play in his idea, wrote Weichbrodt. "I was also inspired by what the beat generation in your country brought up during these times. The way they experimented with text and also the rebellion against the middle class culture, the drug experiments, the documentation of it and the whole idea of being an author. I was 16 years old when I first touched books from Kerouac or William S. Burroughs." Inspired by the sum of those parts, Weichbrodt then brainstormed about what to do with them.
Google Maps, Kerouac's 'On the Road' Combined in a College Thesis
Is wearing Google Glass to propose insane? Watch this and decide To celebrate Valentine's weekend, Google releases a video of Explorers proposing to their loved ones. It's very something, but very what? Memorable? For the right reasons? (Credit: Google/YouTube Screenshot by Chris Matyszczyk/CNET) Proposing marriage to your significant life-partner -- or even to Olga, the snake-charmer you met in a bar last week -- ought to be memorable. You never know how many times in life you'll get to suggest marriage, while down on one knee, so it's worth preserving in your mind. Should you enhance that need for preservation, though, by wearing glasses that make you look like an institutionalized escapee? In order to celebrate Valentine's weekend -- yes, the one in which many couples choose to break up -- Google released a video that may live long in many craniums. For here are several Google Glass Explorers, the first responders to Google's great wearable tech accident, proposing marriage to their loved ones. More Technically Incorrect Neighbor banned from Web after naked man shows up at woman's house The movie opens with a couple who, for reasons that I couldn't begin to imagine, are both wearing Google's glasses. He's about to propose, but she wants him to wait.